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The holidays are the most magical time of the year — filled with gifts, delicious food, travel, and quality time with family and friends. But with all that joy comes a common problem: overspending. Before you know it, a few well-intentioned purchases can turn into a post-holiday debt hangover that lasts well into the new year.

Luckily, with a bit of planning and the right financial tools, you can enjoy the season without stretching your budget too thin.

You get a call.
The voice on the other end is panicked.
"Mom, I’m in trouble. I need you to send money—now."
It sounds exactly like your son. The same tone. The same way he says your name.
But it’s not him.

Welcome to 2025, where cybercriminals don’t just send sketchy emails anymore. They’re using AI to clone voices, fake relationships, and trick people like you into handing over everything.

Every four seconds, someone’s identity is stolen. One of the easiest ways to protect yourself is by safely disposing of old documents. ServU Credit Union, in partnership with Swarthout Recycling, is proud to offer Free Shred Days to help you securely destroy sensitive papers and reduce the risk of identity theft.

Heading off to Alfred State or Alfred University? Commuting to Corning Community College? Starting a new chapter at Keuka College? 

Where you bank during college has a lasting impact on your financial future. From managing your first paychecks to building credit, students across Upstate New York and Pennsylvania are choosing ServU Credit Union.

Summer is the season of sunshine and vacations—but it’s also the perfect time to pause and take a good look at your finances. A midyear financial check-in can help you catch small problems before they become bigger, realign your goals, and set yourself up for a stronger finish to the year.

When you join a credit union, you’re not just opening a checking or savings account—you’re becoming a member of a cooperative that’s built to serve you. Whether you’re just starting out financially or looking to make the most of your long-term banking relationship, there are a number of often-overlooked benefits that come with being part of a credit union like ServU.

Building a strong financial foundation is one of the most important things you can do for your future, and it starts with choosing the right financial partner. While traditional banks may offer similar services, credit unions provide something more: a people-first approach, personalized guidance, and a true commitment to your financial success.

April is National Credit Union Youth Month – the perfect time to introduce your kids to the powerful world of financial literacy. Teaching them how to set financial goals isn’t just about saving money—it’s about setting them up for future success.

The earlier kids understand money, the better equipped they’ll be to make smart financial decisions as they grow. Ready to set your kids up for a financially confident future? Here’s why teaching them about money matters—and how it can change the course of their lives.

Most people buy their vehicles backward—choosing a car first and then figuring out financing, often leading to overspending. Getting pre-approved or pre-qualified before shopping helps set a firm budget, strengthens negotiation power, and avoids dealer markups or up-sells.

Building an emergency savings fund is one of the smartest financial moves you can make. No matter your financial goals, creating a solid emergency fund should always come first.

Having an emergency fund is a smart move for your financial future. But how do you make sure you're using it correctly when life throws you a curveball?